Case study: retailers and livestream shopping make a powerful duo

We’ve already brought multiple occasions to your attention in which live sales proved to be a sweeping success. Influencer collabs, charity events and filling online ad spaces with meaningful content are just the tip of the iceberg. In the below sections we introduce you to a specific sphere, where the utilization of this e-commerce technique brings fruitful results.

Let’s dive into the mutually beneficial relation between livestream shopping and retailers from the perspective of a specific example.

Livestream shopping meets a global food retail chain: Bannerse x SPAR

The innovative livestream sales paired up with retailers bring about huge benefits in several industries, including boosted exposure and increased revenues. Bannerse has managed to grab and exploit the opportunity of teaming up with one of the largest food retail chains in Europe – SPAR. The industry-leading giant has over 13.500 stores in more than 48 countries across four continents. Additionally, it provides almost 15 million consumers with quality grocery products.

Potential advantages and opportunities of the collaboration of livestream shopping and a global retailer 

We bet you can imagine the potential advantages and endless opportunities that could emerge from the collaboration of livestream shopping and retailers such as SPAR.

First of all, both sides can undoubtedly reap the benefits of gaining more recognition from people. What’s the result? A smart live video featuring the retailer’s items in a transparent product feed allowing for direct purchasing increases viewers and may turn prospects into buyers. Secondly, the retailer has the freedom to start a live stream event not only on its official website but also on social media – completely simultaneously.

Moreover, the respective brand can invite influencers and popular media characters to participate in or host the whole livestream session. This alone generates a great deal more viewers, which is another advantage of livestream shopping and retailers. SPAR went through exactly these steps when using our video shopping tool, and we’ll fill you in on the details.

This is what streaming live looks like with a global retailer

Apart from being a prominent supplier of grocery products, SPAR happens to be a supporter of Street Kitchen, Hungary’s most popular gastronomy publisher, frequented by passionate foodies who challenge themselves to make unique and reimagined dishes. Chef Zé Fördős, creator and central figure of the company has held a number of live cooking events with his acknowledged colleagues using our software.

Usually, Street Kitchen achieves a considerable number of viewers on its own. However, with Bannerse its numbers have skyrocketed, allowing multiple times more users to access and watch Zé cook live via the official website and across social outlets.

The chefs made a shoutout to SPAR for providing them with fresh and high-quality ingredients. Also, Street Kitchen took the chance to promote its books, magazines and webshop during the streams.

The forceful alliance that livestream shopping and retailers forge in order to attract prospects, generate buyers. It’s also a magnificent opportunity to gain recognition and build revenue. This duo is definitely something we’re about to see more and more often across diverse industries. After all, video shopping really IS the future of e-commerce!

Do you feel like getting to know Bannerse better? Here’s the easiest way: book a demo!

Advantages of livestream shopping: a buyer’s perspective

Since the live sales industry is still considered a rather fledgling one in the Western hemisphere, it’s not evident to many, why this method of shopping is considered more practical than purchasing products conventionally. We know that tried and tested practices are difficult to change, but the advantages of livestream shopping make up for all the deficiencies of traditional virtual shopping. In the below sections we shed light on these elements.

No more confusing redirection

It’s especially specific to aggregator websites and social media live shopping events that they don’t offer a direct purchase possibility. As customers, even the sight of the redirection button or link might be demotivating because our unconscious connects it with snail-paced page loading times. What’s real oil to the fire is when we land not on the expected product page but on a totally different one. This phenomenon is most often caused by the retailer failing to provide the promotional site with the appropriate link, the product selling out or getting a different URL. Regardless of the cause, the reaction tends to be identical: we hit the exit button and abandon our buying intent.

Livestream shopping sessions feature no such issues, since the tool allows for putting the introduced items directly in the shopping cart and purchasing them. Thanks to the clever product feed embedded into the videos, customers save precious time and energy.

The time of uncertainty is over

Everyone’s familiar with the feeling of finding the desired product online that lacks a proper description, decreasing the confidence to buy it. Several descriptions leave out the material, size, function or maintenance of items. Therefore, genuinely determined customers must risk a “fifty-fifty” chance at ordering the goods, from which the potential torment of return had already taken their enthusiasm.

The advantages of livestream shopping include detailed product introductions. The video format offers a great opportunity for the streamer to show viewers the physical attributes of each item and share all necessary infos about them. This method entails higher customer satisfaction, as consumers make doubtless orders.

Tearing down the communication barrier

The previous paragraph brings about the following logical question: what happens when we still need more information about an item. Well, in case of conventional online shopping, we can usually expect to select from phone or e-mail-based customer support. The greatest disadvantages of the latter are undoubtedly lengthy connection times and high tariffs, while the most significant drawback of the latter one is the multi-day response time. Although the live chat option provides a more pleasant alternative, it still leaves much to be desired.

The live sales tool has got your back regarding this problem too. As consumers we expect to have our questions answered immediately with the competent party. Among the advantages of livestream shopping, direct and instant communication is unbeatable. We have the freedom to type in any question, request or doubt into the live chat that’s available throughout the entire session. These are all made visible to the host of the event, who is thus able to react to them. Naturally, viewers can reflect on each other’s comments, and answer the already-posed questions asked by latecomers, saving the host lots of time.

The time of dubious coupons has come

We happily exploit the benefits of coupon codes during conventional online shopping. However, these are often improperly positioned on webstores, making them disappear or difficult to find. And if they’re found at all, there’s still a fair chance that they cannot be used on the respective order or have already expired.

Such inconvenience never happens during livestream events.The streamer fills the audience in on the current coupon code and often even displays it throughout the whole video. Moreover, since the session is replayable, even those can benefit from the coupon who missed the live event.

Thoughts to take away

As you can see, the advantages of livestream shopping far exceed those of its conventional counterpart.

So, if you expect attention, meticulousness, honesty, trustworthiness and responsibility from sellers, you cannot go wrong with Bannerse! Book a demo with our expert with only a few clicks.

E-commerce Trends 2022

The core characteristic of e-commerce is constant change, something that was catalyzed by COVID-19. In the last couple years, marketers have been experiencing stronger competition than ever. Furthermore, a brand new audience – GenZ – appeared on the market, for whom the presence of complete digitalization is nearly as natural as breathing.

Even though e-commerce trends vary year to year based on consumer needs and preferences, there are some revolutionary technologies that are not only here to stay but are about to reform the market. Here’s our toplist of the most popular and promising practices.

AR and VR technology

AR (augmented reality) and VR (virtual reality) aren’t considered new concepts, however their lightning-fast development and enormous demand secured their place on our list. Both are efficient techniques designed to solve the most frequent issue of customers. Product pictures uploaded to webshops often don’t reflect the real attributes of items, which scares consumers away and makes them dissatisfied. AR and VR enter the picture here, since they are able to create a 3D picture of items, fostering confident purchases.

Use of AI

The repertoire of e-commerce trends wouldn’t be complete without mentioning AI (artificial intelligence). We’re talking about a technology that has enjoyed undiminished success for years, as it pushes out new functions constantly. Numerous webstores use AI for identifying customer buying behaviors and providing consumers with a more personal shopping experience. However, artificial intelligence is expected to be able to make orders to refill storehouses, make personalized recommendations to visitors and analyze communication channels to reach specific target audiences.

Sound-based control

More and more people are using Apple’s Siri or Amazon’s Alexa. Both virtual assistants are responsible for making life easier with taking and executing sound-based orders. But all this is about to step out of its everyday limits to take its worthy place among the latest e-commerce trends. According to the survey of Voicebot.ai, the number of shoppers with voice commands is expected to rise by 55 percent by 2022.

Therefore, as an e-commerce entrepreneur, it’s worth integrating this channel into your CRM system and marketing strategy. Product optimization for voice search is a significant criterion. This is because if items are ranked for the appropriate keywords, the user experience of those who use dictation to search can be crucially increased.

Mobile commerce

Online marketers struggle to meet the needs of customers browsing from smartphones. How big of an audience are we looking at? Well, based on the latest U.S survey of OuterBox, 79% of smartphone users made at least one online purchase in a six-month period on their device.

These statistics suggest that the vast majority of webstores are optimized for smartphones. However, this is not the case. Several companies still have room to improve in this area, providing competitors with an easy opportunity to gain advantage. By optimizing your webshop for mobile, you can leave numerous competitors behind while decreasing your bounce and abandoned cart rates. So it’s high time to make mobile commerce a top priority on your agenda!

Livestream shopping

Naturally, we cannot leave out the livestream shopping solution of our toplist, which is shooting ahead like a rocket among e-commerce trends to win all podium places. On one hand, this method offers an excellent sales domain for content creators because it provides them with a platform to sell their content.

On the other hand, it allows for building a more personal connection between brands and consumers. Apart from this, its conversion also surpasses the one of other sales techniques. Among others, shorter customer journeys, and lower bounce and abandoned cart rates prove that.

Conclusion

E-commerce trends involve a great deal of challenges. But simultaneously, they offer new opportunities to separate and lift yourself above your competition, making your business even more fruitful.

We do everything we can on our side to contribute to your success: that’s why we present you Bannerse. Book a demo with us quickly and easily!

Livestream shopping efficient and creative topic ideas

Would you like to reap the benefits of livestream shopping but can’t think of any good topics that could entice and capture the audience? This isn’t a rare case – but one we have an effective recipe for. In the below sections we spell out our top livestream shopping topic ideas, that are not only unique and creative, but also strengthen brand awareness along with user engagement.

Lay the foundations with a brand intro

This is a rather smart move despite whether your brand is well-known on the market or your products are just gaining recognition. During the brand introduction:

Also, you can talk about your product palette, services, and the assets you plan to expand your business with at later stages. Visual impulsions are important to customers, as they can build a better connection with brands that they can link with a face.

Moreover, livestream shopping is a magnificent tool for building trust and appearing likeable and approachable. Need some extra persuasion? According to the latest Techjury statistics, 82% of people prefer watching a brand’s livestream event instead of its social media posts.

Basic livestream shopping topic idea: product range

It comes logically from the previous paragraph that once your viewers got closer to your brand, you show them your goods. Exploit the advantages of the video format here: do a detailed display, where you show your products from each angle while informing your audience about the functionalities of your goods, how to use them and why they are better than similar products seen at your competitors’ websites. The same event allows for the popularization of certain goods and introduction of trending and worse performing ones.

Simple yet effective livestream shopping topic idea: Q&

It’s only suggested to shoot your shot when you had already collected enough FAQs from previous live sessions. Your viewers will appreciate that you dedicate time specifically to answer their questions or react to their comments. Furthermore, you can complement the already-gathered questions with ones you haven’t encountered yet but you would pose them if you were a customer.

Livestream shopping topic idea for showing your knowledge: outlook to trends and actualities

It makes a positive impression to show that you’re knowledgeable about trends, news and actualities concerning your respective field. This gives off the signal of being active, adaptive and open-minded. Therefore, it’s advised to keep track of the events regarding your area of activity, and react to them in livestream meet-ups. For instance, if you sell beauty products, it’s a good idea to cover the latest make-up trends or trending evening skincare routines done by influencers.

Pro tip: as a beauty webshop owner, it’s an excellent move to highlight those goods with which the hottest social media make-ups can be created, and it’s a plus if you share some useful tricks on how to do them.

Your go-to livestream shopping topic idea: inviting a guest

It’s considered an incredibly strong strategy to invite a guest speaker of your domain. On one hand, it’s easier to conduct a stream in company. On the other hand, there’s a great chance this tactic will lift you above your competitors. The more relevant and popular your guest is, the better, and it certainly doesn’t hurt if they have a huge follower base.

These attributes will enhance sales and user engagement. For example, if you sell sports attire and equipment, invite a fitness guru to host the live event with you, where they can try and review your products and share their insights on topics.

Livestream shopping topic idea if you create your products yourself: peek behind the curtains

Do you create your goods yourself? Then the next live sales topic idea is custom-tailored for you. Viewers like to sneak a peek into the backstage, find out some secrets, and gain some insight into the process from the idea to launch. Thus, dedicate a stream to showing your audience how your products or at least the most hyped one is made. Don’t guide them through the entire process though – that would be time-consuming and a total attention-killer as the event proceeds.

Get your potential customers acquainted with some cool techniques they surely haven’t been familiar with before. For instance, allow your viewers to learn how to organize the elements of a beautiful dried flower bouquet or wreath aesthetically.

Livestream shopping topic ideas: final words

The above sections served the purpose to give you some inspiration for the content of your next live event. Naturally, the storehouse of livestream shopping topic ideas is inexhaustive – perhaps some great subjects also popped into your head by the time you got to the end of our list. Aim to create relevant, fresh and unique streams that hook your audience.

Are you ready to embark on the journey of livestream sales? That’s the spirit! Exploit the benefits of Bannerse, book a demo now!

Influencer marketing and livestream shopping – the winning online sales duo

Being an influencer, as a profession, has globally emerged to be one of the most popular means of living in the past couple years. An influencer is a person who takes pride in having a populous follower base on social media platforms, and has the skills to affect the opinion, decisions and shopping habits of their audience.

Brands with webshops are eager to exploit these advantages and seek out these influential individuals with the aim of having them promote their products. The bigger follower base the content creator has, the better inquiries they receive. This is one of the main pillars of influencer marketing.

The main benefits of influencer marketing

The most significant benefit of influencer marketing is that advertised products get to thousands of people in an instant, via posts, unboxing videos and live events. Since the influencer is not officially a celebrity but rather an “everyday person”, who allows others a glimpse into their seemingly idyllic life, followers feel that they would like to live just as well as the beloved social media character.

This feeling is furthered by the fact that the influencer speaks to the consumers in videos and live sessions, asks them to leave comments and has an outgoing personality – all important factors to raise sympathy in viewers.

How much are companies actually willing to pay for influencer marketing?

Well, according to the 2019 survey by Mediakix, 17% of companies spend more than half of their marketing budgets on influencers.

Does it mean this strategy is flawless? Not exactly. Applying influencer marketing alone and solely on social media platforms carry a number of deficiencies. Let’s dig deeper!

Core flaws of influencer marketing on social media

Therefore, it’s essential to complement this marketing strategy with trust and credibility building factors. Enter livestream shopping!

New wave influencer collaboration with livestream shopping

The messenger seen on the website of the selling organization forms direct contact with those who are interested in the products of the respective brand, so honesty and credibility are expected from them. In such an environment the influencer cannot shrug off the popularization of goods with a conventional text that reeks of marketing and could be applied to any product. Instead, the beloved figure has the duty to educate and entertain simultaneously, apart from displaying all products in detail.

Their aim is to capture people’s attention and exploit the pros of the video format: presenting physical attributes. Thus, the livestream shopping app is not only an excellent tool for promoting goods but also for advertizing services and event halls. Native product messaging is far from being pushy – it’s informative, efficient and value-packed instead.

Another positive characteristic of this practice is that goods are directly purchasable during the live session, and sales are visible in parallel in the analytics tool integrated with the livestream app. Conversion is appropriately measurable this way, which provides the seller with exact data on product popularity, unpopularity and the performance of the influencer.

In addition, the live session allows for the immediate reordering of the product feed based on real-time feedback of consumers. Another plus is post-livestream retrievability, that makes the host of the event accountable.

Get the most out of livestream shopping with Bannerse

All the above-mentioned functions wouldn’t be available by influencer marketing solely targeted at social media. However, it would be a crucial mistake to marginalize them when applying this marketing strategy. On the contrary: content makers should start the live on social media simultaneously in order to gain more viewers.

Have we sparked your interest in merging livestream shopping with influencer marketing? With our service you can see the benefits of this dynamite duo for yourself. Book a demo and let’s start the journey!