Case study: retailers and livestream shopping make a powerful duo

We’ve already brought multiple occasions to your attention in which live sales proved to be a sweeping success. Influencer collabs, charity events and filling online ad spaces with meaningful content are just the tip of the iceberg. In the below sections we introduce you to a specific sphere, where the utilization of this e-commerce technique brings fruitful results.

Let’s dive into the mutually beneficial relation between livestream shopping and retailers from the perspective of a specific example.

Livestream shopping meets a global food retail chain: Bannerse x SPAR

The innovative livestream sales paired up with retailers bring about huge benefits in several industries, including boosted exposure and increased revenues. Bannerse has managed to grab and exploit the opportunity of teaming up with one of the largest food retail chains in Europe – SPAR. The industry-leading giant has over 13.500 stores in more than 48 countries across four continents. Additionally, it provides almost 15 million consumers with quality grocery products.

Potential advantages and opportunities of the collaboration of livestream shopping and a global retailer

We bet you can imagine the potential advantages and endless opportunities that could emerge from the collaboration of livestream shopping and retailers such as SPAR.

First of all, both sides can undoubtedly reap the benefits of gaining more recognition from people. What’s the result? A smart live video featuring the retailer’s items in a transparent product feed allowing for direct purchasing increases viewers and may turn prospects into buyers. Secondly, the retailer has the freedom to start a live stream event not only on its official website but also on social media – completely simultaneously.

Moreover, the respective brand can invite influencers and popular media characters to participate in or host the whole livestream session. This alone generates a great deal more viewers, which is another advantage of livestream shopping and retailers. SPAR went through exactly these steps when using our video shopping tool, and we’ll fill you in on the details.

This is what streaming live looks like with a global retailer

Apart from being a prominent supplier of grocery products, SPAR happens to be a supporter of Street Kitchen, Hungary’s most popular gastronomy publisher, frequented by passionate foodies who challenge themselves to make unique and reimagined dishes. Chef Zé Fördős, creator and central figure of the company has held a number of live cooking events with his acknowledged colleagues using our software.

Usually, Street Kitchen achieves a considerable number of viewers on its own. However, with Bannerse its numbers have skyrocketed, allowing multiple times more users to access and watch Zé cook live via the official website and across social outlets.

The chefs made a shoutout to SPAR for providing them with fresh and high-quality ingredients. Also, Street Kitchen took the chance to promote its books, magazines and webshop during the streams.

The forceful alliance that livestream shopping and retailers forge in order to attract prospects, generate buyers. It’s also a magnificent opportunity to gain recognition and build revenue. This duo is definitely something we’re about to see more and more often across diverse industries. After all, video shopping really IS the future of e-commerce!

Do you feel like getting to know Bannerse better? Here’s the easiest way: book a demo!

Increase sales as a content creator via livestream shopping

We’ve already spelled out in a number of previous articles, why livestream shopping is useful for webshop owners. But how can those profit from this tool, who have no online store but can pride themselves on having tremendous content and a populous visitor base?

The next question is rather logical: how do content factories, such as blogs, radio and TV portals or virtual websites of popular magazines generate income? The answer lies in selling ad space. This practice involves the domain owners selling empty display ads to brands with webshops on their own platforms.

It’s important to outline, that we’re talking about a valuable advertising technique here. The practice of selling ad space was predicted to grow by 18,5% in 2021 according to the latest eMarketer research. The method in question means a mutually beneficial collaboration, as the content maker obtains its source of income, while its partners might gain numerous potential customers. For this symbiosis to be profitable, it’s indispensable to match the brands to the audience of the information channel.

Example: It’s certainly not worth selling handicraft tools on a mom blog, however, diapers all the more.

Selling ad space challenges

Selling ad space is not as easy as it sounds. This isn’t something to shrug off, and the info portal shouldn’t play ducks and drakes of these valuable slots. In spite of this, many are nonchalant when it comes to exploiting sales opportunities to their fullest. We’ve seen numerous blogs and news channels with empty banners and side bars, and also ads with unsuitably identified target audiences.

We’ve come across the other extreme end as well: overcrowded spaces with blaring marketing clutter. These are the leading anti-patterns for selling ad space.

However, even if everything goes seamlessly, there’s a factor to reckon with, for which the content factory cannot be even blamed: advertisements having a picture or GIF format is dull, hollow and forgettable. Thus, a tech-blog can go out of its way to flawlessly and aesthetically position all the electronics-related ads on its site, it might all be in vain, as low user engagement will result in a poor click-through rate. In such situations the potential in this simply scrumptious sales strategy.

So, how could these traps be evaded? The success of selling ad space can be greatly advanced by livestream shopping. We’ll fill you in on the details!

Say goodbye to irrelevant ads and welcome livestream shopping

Customers are ad-sensitive: they react well to witty content but can be easily frightened away with aggressive advertising messages or improperly chosen product placements.

Selling ad space with the involvement of livestream shopping

This can be a real game changer regarding user engagement and sales. Content creators can smoothly insert this tool into online, written materials, posts and vacant displays, while their partners have the freedom to tailor the products shown in the live sessions to customers’ needs.

Regarding income, this method works the following way: the owner of the domain sells the streaming option on its own platform. It functions similar to display, so streamboxes might be sold on a time or click basis. Moreover, the recording of partner-specific videos is also possible, where the goods of the respective webshop appear in the product feed to be directly purchased by viewers.

What products can livestream shopping sell?

Here comes the best part – there are no limitations. The live session can be built up just for anything that can be sold and presented in detail.

For example, a Hungarian website listing event halls in the country may sell the livestreaming opportunity to the number one wedding venue provider in Hungary, whose streamer shows the viewers around the property.

Naturally, apart from services, the tool is also appropriate for popularizing any kinds of products. For instance, a sports broadcaster may insert its partner’s live video into one of its online articles, where the host presents all trending sports attire and equipment. This is surely a beneficial way of selling ad space!

Putting the cherry on top

Regardless whether you’re an info channel or a brand with a webstore, livestream shopping is definitely an advantage-packed opportunity up for grabs. So, let’s waste no more time –get to know Bannerse, book a demo with us!

Livestream shopping events pro tips – here’s how to boost your sales

According to the evaluation of Vaimo, one of the movers and shakers of digital commerce, livestream shopping events are the future of online sales. In Asia it accounts for two thirds of virtual sales, while in the US revenues generated via this technique have skyrocketed in the past couple years. The sky’s the limit! Even more so, since sales via livestreaming is still a relatively new concept in the Western hemisphere. Therefore, there’s plenty of yet unexploited territories and room for gaining advantage.

Now’s the time to deploy those seemingly tiny but immensely significant practices that launch you in front of your competitors before livestream shopping events conquer more markets. Let’s not waste more time! Below we’ll fill you in on our tried and tested tricks that we highly recommend using to get ahead of the competition.

Useful tactics BEFORE livestream shopping events

Carve it into the calendar.
Let your followers know in time that a session is coming up. Notify them via newsletter, blogpost or social media post. The aim is to reach as many people with the news as possible.
Analyse feedback.
Gather as many questions and comments about your products and the service from previous streams as possible. If you haven’t answered them yet, chances are they’re about to pop up during your next live.
Rule out distractions.
If you’re streaming from mobile, mute all notifications and calls that might derail your session. Same goes for desktop notifications accompanied by sound effects and pop-up windows. Also, it’s recommended to use a tripod or similar alternative for video stabilization.
Pay attention to your surroundings.
Choose a bright spot and make sure you have a clean and organized background, preferably without focus-stealing elements.
Prepare a schedule.
Determine the topics you want to cover during livestream shopping events and stick to a logical order to avoid jumping back and forth between products.
Use external assistance.
It might be useful to have someone check technical accessibility during the stream along with reading questions and comments.

Tricks to use DURING livestream shopping events

Wait up for latecomers.
Although you had notified your followers on the exact starting time of the stream, there’s always going to be people running late. So, it’s advised to set the session off with a few minutes of introduction, during which viewers can arrive and catch up.
Keep eye contact.
We cannot stress the importance of this tactic enough. Stop staring down or at yourself. Instead, look directly in the lens during livestream shopping events. This way, visitors will feel like you’re talking to them, which also enhances active participation.
Personalize the experience.
Greet your viewers, call them by name while answering questions, and welcome latecomers the same way. Moreover, encourage them to leave comments and share how much you appreciate their presence.
Dedicate time on comments.
It’s crucial for followers to see that you devote time to responding to questions and reacting to comments. Naturally, you can turn this function off if you’re not a fan of bi-directional communication, but never neglect feedback.
Exploit the pros of multi-platform options.
Kick off your live on your social media channels simultaneously to reach a greater audience. The more the merrier!
Keep to the schedule.
People’s time and attention have become extremely valuable and difficult things to win. Thus, it’s essential that livestream shopping events don’t exceed the pre-set timeframe. Your stream should be easy to digest, efficient, informative and conversational. Furthermore, we recommend introducing your featured products in the beginning, until the headcount is at its peak.

Post-streaming top practices

Check the statistics.
Exploit one of the greatest advantages of livestream shopping events, which is immediate conversion rate accessibility. Analyse sales and user engagement to discover what could use some improvement in the future.
Sustain communication.
Reach out to your audience after the live, thank them for their participation and encourage them to join your next session too.
Log your experience.
Jot down all your experiences during livestream shopping events to be able to benefit from them at your upcoming events.

There you go, we’ve equipped you with all the necessary know-how that will contribute to the success of your future streams.

Are you ready to deploy the newly learned techniques? Great! Bannerse is the best tool to help you make the most out of it! It’s an AI-based interactive video ad format to monetize NextGen consumer engagement. Would you like to know more about it and how you can use it? Book a demo with our expert!