Shoppable video vs livestream video: how to tell them apart?

In recent years, live sales have taken conventional e-commerce by the collars and turned it into an interactive online shopping experience. This method is way more credible, trustworthy, exciting and loaded with possibilities.

Both tools have proved to be game changers in building connection with consumers in a virtual environment that used to be unpersonal and stimuli-free. Actually, according to a recent research conducted by BDMI, 78% of brands use live sales primarily to establish deeper connection with their audience.

Due to being quite newfangled terms, shoppable video vs livestream video have been incorrectly used interchangeably and sparked some uncertainty among marketers. Below we demystify both expressions and tell you about their different and similar characteristics.

What is a shoppable video?

The essence of shoppable video lies in its clickable, transparent and direct setup that makes interaction easy with customers. It allows for instant shopping, as videos can be endowed with a product feed, and various tags ranging from images, text bits or URLs. After the necessary elements have been added, the respective brand has nothing else to do but to share the content on its webstore and social media outlets.

What is a livestream shopping video?

Livestream videos are real time events that feature a host who starts and ends the session. This person might be an employee of the given company, an invited guest, an influencer or media personality. They are tasked with entertaining, educating and promoting at the same time. Furthermore, while they popularize a certain brand’s products, they communicate with viewers via speech or live chat. This approach helps to build trust in prospects.

Brands make up their minds about what goods they wish to promote during the streams before it starts, then the host has the possibility to edit the embedded product feed based on live feedback. The carousel of items integrated in the video allows for direct purchase, significantly shortening the customer journey. Naturally, livestream shopping also allows for multi-platform sharing that advances awareness and profit maximization.

As you can see, a shoppable video vs livestream video is used for the same purpose but have their own approach with consumers. Now let’s delve into what their differences and similarities are.

Shoppable video vs livestream video: vital differences and common features

Key differences

Shoppable videos are looped and recorded before being posted, with continuous interaction around-the-clock
Livestream videos are real-time events that allow for immediate interaction with viewers throughout the whole session
Shoppable videos have no ‘face-to-face’ communication option, therefore they must resort to using chatbots for the most instant contact
The gamification feature of a shoppable video lets visitors personalize what they see, whereas in a livestream shopping event only the host has control over the experience
In livestreams the featured goods are added prior to the creation of the video, while in case of shoppable videos items are inserted post-creation
Livestream session are always up-to-date and current content, as opposed to its shoppable counterpart, that may consist of old materials

Most important common traits

Both methods support multi-platform sharing for simultaneous streaming
Livestreams act as shoppable videos as well, as they can be replayed once the real-time event is over
Both techniques can be completely custom-tailored to each brand
Both provide a detailed display of the featured items
Livestream videos and shoppable videos inject more stimuli to conventional digital shopping by adding a personal touch to the experience
Both methodologies are suitable for winning the trust of the audience

Which method is better for my business?

Naturally, it’s totally up to you to decide which option suits your brand and meet your expectations best. As for us, livestream shopping gives a much richer experience to both the host of the session and their viewers.

For instance, the option for immediate communication is one of the heaviest factors that outweigh the capacities of a shoppable video. It’s also a noteworthy point that a livestream video might be repurposed as a shoppable one after the real-time event is over.

While the choice is in your hands, we have only one thing left to say: you can’t go wrong with giving Bannerse a go, especially since we offer a selection of beneficial packages to choose from! Don’t worry, we will help you with every step. Book a demo!

Bannerse takes over Startup Safari 2022

April 28-29th 2022 marks the seventh anniversary of Startup Safari, an event that is going to rev up Budapest for sure, as the global pandemic put a stopper on it for two years. The list of attendees proves to be quite exciting this year, making it an event not worth missing!

But first, let’s de-fog the air around Startup Safari

What’s the fuss all about? Well, this event, which takes place at the most fancy and posh locations in Budapest, is much more than just a plain conference. It provides a two-day open forum for Hungarian and regional startups to introduce their business to the audience. This way, the speakers not only pin themselves on the Hungarian startup map, but also have the opportunity to gain valuable knowledge, social capital and build a community – something that’s indeed well-deserved after two years of isolation.

Get to know Bannerse on Startup Safari 2022

his year, Bannerse is one of the most potential debutants of Startup Safari, giving us a chance to bring livestream shopping closer to people. One of the most outstanding advantages of Bannerse is that it shortens the conventional buyer journey, as thanks to the product feed embedded right into the live video, items can be directly put in the cart and purchased. All without redirection to any external page.

Moreover, the real-time available broadcast opens doors to direct and more personal communication, since the host of the session – let it be a content creator, professional, influencer or webshop owner – can answer live chat questions during the entire live shopping event.

Furthermore, this revolutionary e-commerce practice provides content makers and ad space renters with a suitable platform with reselling potential, which is a brand-new business model to use with collaborators.

Efficient and convertable tool

With these features, a much more user-friendly and efficient commercial environment can be created, that is free from aggressive ad messages and redirecting links demotivating the buying intent. Instead, they build brand awareness, trust and user engagement, factors, that are equally significant in boosting sales.

How can one be sure that this e-commerce strategy works? Well, it’s rather easy to prove –the stream can be linked with online analytics tools like Google Analytics, that allows the host to measure and follow the success of the session and products immediately.

Don’t miss out on Bannerse at Startup Safari 2022

The livestream shopping possibility offered by Bannerse is undoubtedly the next stage in e-commerce. You’ll have two chances to see this for yourself: 28^th April at 11:00 our brand manager, Réka Leisztner is going to delve into the depths of the livestream shopping concept and explain how great potential it carries to take over the e-commerce domain.

At 13:00 she will take the part of the moderator in a roundtable discussion with some of the most prominent figures of the Hungarian e-commerce market. What’s the venue for both discussions? It’s Twentysix, currently one of the hottest and most trending locations in Budapest.

Join us in the most convenient way for you

For the first time in the history of Startup Safari, the event is going to be organized in a hybrid form. This means that apart from physical participation in conferences, workshops and interactive programs, attendees have the freedom to join in via stream. Naturally, the seminars of Bannerse will also be accessible this way. However, hurry up. Tickets for both on-site and online participation are selling at lightning speed! Therefore, we suggest you buy your ticket as soon as possible to guarantee your seat for our exciting gigs.

Plus, in case our summary got you in the mood for Bannerse, we have good news: you can book a demo with us to get to know everything! Don’t waste time, schedule an appointment with us and lift your business to new heights with livestream shopping!